Tradeshows and the art of them – Commentary on Engine Builder Article

Tradeshows and the art of them – Commentary on Engine Builder Article

A commentary by Temel Gaskets USA’s Ruth Horton.   I especially enjoyed an article I found in Engine Builder’s August 2016 edition. Written by a self- proclaimed “trade show junkie”, Dave Monyhan, the piece has great insight and suggestions related to the art of trade shows. Being a fan of trade shows myself, I soaked up some great ideas and tips (and AAPEX and SEMA are almost upon us).   Dave says that he loves trade shows for the experience attendees have of seeing, touching, learning about and sometimes even being hands-on in a demonstration of products in the automotive market. I love getting to touch and see the items on display myself. I can remember the items better than I could have otherwise and have the details in mind when discussing them with clients.   Dave has tips for the exhibitors, and I’ve added a few of my own here. He recognizes the hours we spend setting up items for display, literature and marketing displays and the efforts we make to be fresh and looking good. He mentions sobriety, which I think we all appreciate from our fellow show-goers! Dave has rules in his booth about food, radios and any other distractions. Experience has shown that it’s a real turn off to see people eating in their booths and talking on cellphones. We are, as exhibitors, always looking around for folks we can talk to about our products and smiling as much as is possible without cracking our faces.   Dave believes in keeping the booth fresh and the employees on their game, informed and dressed professionally. We...